ProVeg Kickstarts the Plant-Based Revolution in Nigeria
That said, a 2022 study pointed to high appetite and consumer acceptance of plant-based meat in various African countries, particularly Kenya, Nigeria, and Egypt . ProVeg’s team in Nigeria will be going around the country to promote plant-based options, from the coastal city of Lagos — with its 25 million inhabitants —…

“Our policy work will push for a national strategy that implements a better food system”
ProVeg Chef Bola Adeyanju, an Ambassador for Chef for Change, will demonstrate how easy. Delicious it is to incorporate plant-based proteins into traditional Nigerian cuisine. “You can make all the typical Nigerian food like Suya, Asun, and even Nkwobi and stews like Egusi and Efo Riro and of course Nigeria’s popular Jollof Rice with fried meat all in a mouth-watering plant-based style. We will be cooking up these treats – possibly in a trade or university near you – or tell us where we should come to, and then get a taste of how great plant-based life can be,” commented Adeyanju. Ogbono dish ©Veggie Victory Benefits for people The team has already been conducting outreach at schools, churches, and mosques and getting plant-based options on bukas (street food vendors), explains ProVeg.
ProVeg Nigeria will also be collaborating with businesses such as Veggie Victory, which ranked in the global FoodTech 500 leading businesses, to help boost the plant-based ecosystem in the country. “The people who will benefit most from this transition are those in the Global South for whom land pressures from animal agriculture have forced them to leave their land. Our policy work will push for a national strategy that implements a better food system by encouraging food innovation, particularly in the plant-based egg, milk, and protein spaces,” continued Jimo.
- Who: ProVeg Nigeria · Nigeria · ProVeg · ProVeg International
- Percentages: 50% · 300%
- Figures: 50% · 300% · 25 million