Agropur launches new milk fat product into the Canadian trade
Agropur is expanding its high milk-fat dairy portfolio with the launch of a new 6% M.F. product under its Québon brand in Quebec. The rollout follows the introduction of Sealtest 6% M.F. in Ontario in April and Island Farms 6% M.F. in British Columbia in June, extending the business’s 6% M.F. offering to a third Canadi…
Described as a first for Quebec, the new product is designed to respond to evolving consumer needs. Create new consumption occasions, while reflecting Agropur’s continued focus on evolving its product portfolio in line with marketplace trends. Québon 6% M.F. dairy product will be available in a 4L format and sold through major retail banners across Quebec.
The rollout further expands Agropur’s regional name strategy, bringing the higher milk-fat offering to shoppers under the Québon name following earlier launches under the Sealtest and Island Farms brands.
- Who: Island Farms · Agropur
- Percentages: 6%
- Figures: 6%