Casio and Café Kitsuné launch their vintage watch in matcha green: the limited collaboration that's driving collectors wild
Admit it: matcha green is no longer just a drink you order at the trendiest coffee shop; it's a color that sells everything it touches.
The news was reported by Trendencias, and frankly, it didn't surprise us. Matcha has been popping up in hats, sneakers, and even designer perfumes for months. The only thing missing was the watchmaking world, and here it is: Casio and Café Kitsuné have combined the analog and digital worlds in a timepiece that's practically begging for a place in your collection.
What is it about this watch that makes collectors go crazy?
The chosen model is the AQ-230ECK-3A, a Casio classic with a round dial, rectangular case, and that characteristic retro feel of the eighties. Here, the matcha green changes everything. The dial combines the calming green with the Café Kitsuné fox, which appears engraved on both the dial and the case back.
The clasp bears the unmistakable mark of the Franco-Japanese brand, and the packaging completes the look with a green box referencing matcha and jade, a stone with enormous symbolic weight in Japan. I'll say no more.
What's more, the watch maintains its compact size, making it comfortable for everyday wear on both small and medium-sized wrists. The contrast between the soft green and the digital numerals creates a retro-futuristic effect that perfectly complements current fashion trends.
Price, stock, and the detail that nobody tells you about.
The official price is €99.90, a figure consistent with other retro Casio watches and considerably more affordable than a luxury watch with this aesthetic. What's not so easy is finding it: the official Casio website sold out in minutes, as is typical with these limited-edition collaborations.
The AQ-230ECK-3A is not your average watch: it's a limited edition that combines the calm of matcha with the fever of collecting.
The good news is that there's still stock available in Casio stores and authorized retailers in Spain. The downside, as you can imagine, is that not all stores have it in stock yet. Fingers crossed, but these releases are usually followed by inflated resale prices within three days.
Is it worth it or is it just hype? My honest opinion
Let me be clear: if you like watches with personality, this Casio is a real winner. The matcha green is unusual enough that no one will glance at it and forget about it. It's not a piece for speculators to cash in on; it's a beautiful treat for those who appreciate the details and don't want to wear the same watch as everyone else.
We know the pattern: every time Casio releases a meaningful collaboration, the stock disappears and then inflated resales appear on secondhand platforms. If you see it at the official price, don't overthink it. You'll regret it later. Let me know what you think.
🛒 Straight to the point
Price: €99.90. Promotion period: Limited edition with no clear end date; available while stocks last. Where to find it: Casio's official website (sold out), Casio physical stores, and authorized retailers in Spain.