Evermann Whisky x afri cola: Black Forest Whisky trifft Kult-Cola
Two German brands join forces: With Evermann Whisky x afri cola, Bimmerle KG and Niehoffs Vaihinger Fruchtsaft GmbH are launching a modern interpretation of the classic whisky and cola.
Black Forest whisky meets cult cola – uncomplicated, ready to drink and with its own character.
Two German brands. One new classic.
Evermann represents modern whisky from the Black Forest, while afri cola stands for its distinctive brand identity and cult status. Together, the two brands are transforming the classic whisky and cola into a modern ready-to-drink format.
For Rudolf König, Head of Sales at Bimmerle KG, the cooperation offers great opportunities, especially with regard to the German market: “The German whisky-cola RTD market comprises around 126 million 0.33-liter cans sold and offers enormous potential. Currently, the market is dominated by numerous private label brands and primarily by a US supplier. A strong German alternative has been scarce until now.” With Evermann Whisky x afri cola, the two German brands are addressing this gap and bringing an independent German alternative to the growing whisky-cola RTD segment.
Anka Metzner, Head of Marketing at Bimmerle KG, also sees a special appeal in the combination of the two brands: “The best-selling RTD in our industry is getting a German interpretation. American-inspired, but with its own unique style. We are truly thrilled with the result of the collaboration with Afri Cola.”
For Patrick Söllner, Brand Manager afri cola at Niehoffs Vaihinger Fruchtsaft GmbH, the special appeal lies in reinterpreting a well-known drink from two distinctive brands: "Our characteristic taste paired with our long-standing brand identity gives the Whisky-Cola moment a unique touch."
Nicolai Benz, CEO of Bimmerle KG, emphasizes the collaborative approach behind the project: “A product like this doesn't simply come about by putting two well-known names on a can. It requires trust, a shared vision, and the willingness to develop something new together. That's exactly what we experienced with Afri Cola. We are delighted that this collaboration has resulted in a product that authentically unites both brands.”
The product is already being shipped and will be available in German stores from mid-September. The recommended retail price is €2.79 per 330ml can.
About Bimmerle KG
Bimmerle KG is a third-generation family business based in the Black Forest. Since 1966, the company has combined traditional distilling expertise with innovative spirits and distinctive brands. Its portfolio includes Evermann Whisky, Needle Black Forest Gin, Wood Stork, Lörch fruit brandies, and Don Pasquale. Passion for Spirits & Brands – that's what Bimmerle Private Distillery stands for.