Former Burger King Chef Michael Salem Launches Recreate Foods to Revolutionize Plant-Based Chicken

The most effective way to do that was to establish a solid firm with a strong team. I’m excited to grow Recreate as we introduce a chef-driven approach to top-tier, plant-based analogs.” Michael Salem/ Image supplied by Recreate Foods According to the business, Recreate leverages Salem’s extensive culinary background to recreate all the classic cuts of chicken – including breaded and unbreaded filets, tenders, nuggets, and grounds – with the same taste and texture. The products are 100% plant-based, made with non-GMO pea protein, and contain zero cholesterol.

It’s been exciting to see an overwhelmingly positive response to the product from some of the top names in the food world. We doubled quantities for the 2023 tournament and already are planning to serve even more next year.

We’ve been excited this year to feature Recreate at several other of our clients’ events and workplace dining operations.” Restaurant launch Recreate Foods is currently available exclusively to chefs and restaurants, with plans to grow DTC via grocery retailers and e-commerce. As part of the business’s launch phase, it in recent weeks secured wholesale distribution agreements with Sysco and Shamrock Foods Company, two of America’s largest foodservice distributors.

He continued, “I was first introduced to the product during my plant-based journey from Burger King to Hart House where I helped lead the advent of Kevin Hart’s modern, quick-service restaurant in Los Angeles. I immediately knew I wanted to help make this exceptional product accessible to as many people as possible. The most effective way to do that was to assist in establishing a solid firm with strong support, propelled by an extraordinary product.

I’m proud to be on this journey with the Recreate team as we introduce a chef-driven approach to best-in-class, plant-based analogs.”