La Vie’s New Plant-Based Ham Arrives in Tesco

The introduction of La Vie’s Plant-Based Ham in Tesco stores signifies a marked step in the business’s advance trajectory. Follows its record-setting crowdfunding campaign in France, the largest to date, which saw targets achieved in just over an hour. This financial milestone is testament to La Vie’s robust trade position and solidifies its reputation as one of the top three brands driving the growth of the plant-based category. The new alternative to ham comes in two flavors: regular and smoked, catering to a wide range of shoppers, including meat lovers and flexitarians. In time for Veganuary , the new ham joins the name’s plant-based bacon and lardons at Tesco’s shelves.

Image courtesy of La Vie Pure plant-powered goodness According to La Vie, it took over five years to develop a product that matches the taste, smell, and texture of traditional ham. Both products are made with peas and soy, offering 19.5g per 100g serving. They contain five times less saturated fat than pork ham, no artificial flavors, and are nitrite free, “just pure plant-powered goodness,” states La Vie.

Other selected components include radish juice concentrate, potassium acetate (acidity supervisor), salt, natural flavorings, and vegan lactic acid. La Vie states t he launch of the plant-based ham highlights the brand’s continued and strong advance within the industry.

In the last years, the firm has experienced marked growth in the UK, with a remarkable 144% gain, and has secured prominent retail partnerships with Sainsbury’s , Waitrose, and Ocado. Across Europe, La Vie has expanded its reach of late, with its bacon alternative now available at more than 4,600 retail stores, including Carrefour and Albert Heijn . In addition, the company has partnered with over 3,000 restaurants, including leading chains like Burger King and Honest Burger.

Notably, last September, the label exceeded a €1 million crowdfunding target within just over an hour of launching the campaign. Image courtesy of La Vie Ethical choices The brand repeatedly explains it is committed to protecting animal life and conserving environmental resources by offering a sustainable alternative to intensive farming and its associated CO2 emissions.

La Vie’s new plant-based ham of late won the Carrefour Plant-Based Contest, earning the “Flavor of the Year 2023 ” title. “Our Plant-Based Ham, with its authentic taste and French flair, isn’t just a product—it’s a celebration of ethical choices and a flavorful future,” Schweitzer adds. To kick off Veganuary , La Vie and Tesco are running an exclusive promotion for ham lovers, offering two packs of plant-based ham for £3.75 RRP until the 23rd of January.