Unilever to Sell The Vegetarian Butcher as Part of Plan to Offload Brands Worth £1Bn

Going to Sky News , the multinational business is working with backing bank Piper Sandler to sell the name, and many potential buyers have been approached already. Dutch brands such as Unox and Conimex are rumoured to be among them, and Unilever has even attempted to sell its £15 billion ice cream division; even so, this will reportedly no longer go ahead due to the difficulty of result a buyer for such a large business. Instead, the division will be demerged into a spinoff entity. © The Vegetarian Butcher Unilever purchased The Vegetarian Butcher in 2018, and the label is reportedly seeing strong takings advance.

Its plant-based meat products are sold at principal retailers including Tesco, Sainsbury’s, and Ocado in the UK, and the name as well has principal food service partners such as Burger King . It is unclear what The Vegetarian Butcher will be valued at for the purposes of a sale.

The offloading of the brand comes in spite of the target set by Unilever last year to achieve €1.5 billion in sales of plant-based products by 2025. The consumer goods producer had set the goal in order to reduce its carbon emissions.