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18 September 2026Latest Articles
THE IMPERIAL EPICUREAN GAZETTE
THE WORLD'S TABLE, SERVED EVERY DAY
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The Cellar
By Inés Alcubierre, the Cellar desk19h agoTurkey3 min read
How much does Wormy Tequila cost? Gusano Rojo 2026 Prices

How much does Wormy Tequila cost? Gusano Rojo 2026 Prices

When people talk about the price of tequila with worms in it, they're often actually referring to mezcal, not tequila.

Wormy Tequila Prices 2026

If sold in Türkiye, considering the excise tax applied to high-alcohol beverages, VAT, import costs, and sales margin, the estimated retail price of a 70 cl bottle of mezcal with worms could reach approximately 2,600-3,500 TL.

This figure may vary depending on the sales channel of the imported product.

How much does Gusano Rojo cost?

Gusano Rojo is 70 cl and has 38% alcohol.

The European price in September 2026 starts at approximately €24.21. Prices can exceed €32 at different retailers.

Based on the current Euro/TL exchange rate, this is approximately 1.355-1.797 TL in foreign currency.

Benevá Con Gusano Price

Benevá Con Gusano is a mezcal produced in Oaxaca with 38% alcohol.

A 70 cl bottle currently costs approximately €24.90-€33.45.

It's in a similar price range to Gusano Rojo.

Is Wormy Tequila Really Tequila?

Tequila and mezcal are both agave distillates, but they are produced in different regions and under different production methods. Most products that have gusano in their packaging belong to the mezcal category.

"Wormy tequila" is a commonly used and search term in Türkiye.

Can a worm in a bottle be eaten?

Some people eat the larva at the end of the bottle, while others simply see it as part of the traditional presentation of the product.

This should not be considered a factor in determining the quality of alcohol.

What does wormy mezcal taste like?

The most distinctive feature of mezcal is its smoky character.

Agave piñas are cooked underground over hot stones, which can result in smokier, earthier, and more intense flavors compared to tequila.

Gusano Rojo is one of the easier-drinking commercial mezcals.

How much does tequila with worms cost?

70 cl of mezcal with worms costs approximately 24-33 Euros in Europe.

How much does Gusano Rojo cost in TL?

The exchange rate alone is approximately 1,355-1,797 TL. The estimated sales price in Türkiye, including taxes, could be in the range of approximately 2,600-3,500 TL.

Is the thing in the wormy tequila really a worm?

It is a moth larva that lives on the agave plant and is called "gusano".

Are mezcal and tequila the same thing?

No. They are both produced from agave, but the production method, region, and the types of agave used may differ.

Key facts
  • Who: Gusano Rojo · Gusano
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