Stadshaven Brewery introduces MixCraft Beer Cocktails

MixCraft is developed via malt fermentation, but deliberately detached from classic beer styles. By combining the brewing process with fruity flavor profiles, a light, sparkling drink with body and structure is created. Unlike premix drinks, MixCraft is not blended, but built entirely from fermentation. This ensures a natural flavor development, a fresh fizz, and high drinkability, without sticky sweetness. This fundamentally distinguishes MixCraft from seltzers and other ready-to-drink products. Bas Jacob, brewmaster at Stadshaven Brewery: “Our experience with fermentation gives us the freedom to think outside traditional beer frameworks. MixCraft is not beer as you know it, but neither is it a mixer. It is a new interpretation of what brewed beverage can be.”

MixCraft is sugar-free, gluten-free, and low in calories (28 kcal per 100 ml), comparable to seltzers, but with more body and a richer taste experience. The balance between fruity freshness and gentle sweetness makes the product accessible and interesting for longer drinking moments.

From international trend to the Dutch market.

MixCraft aligns with the so-called 'Better-for-You' trend, a development growing strongly in the United States within the beverage and snack sector. This trend focuses not on 'healthy,' but on lighter alternatives to traditional products. In the Netherlands, too, a shift is visible towards more conscious alcohol consumption and drinks with less sugar and calories. At the same time, there is growing demand for products that remain accessible in size and price, without compromising on quality or appearance. With MixCraft, Stadshaven Brouwerij translates this international development to the Dutch market.

MixCraft is being launched in three variants:

All variants have been developed with a focus on drinkability and a fresh finish.

Suitable for retail, hospitality, and events.

Thanks to the ready-to-serve 33cl sleek can format, MixCraft aligns with existing portion and price expectations within retail and hospitality. The product combines ease of use with quality and a distinctive appearance, and is suitable for hospitality venues, events, and festivals. Nina van Lettow, Marketing Manager at Stadshaven Brewery: “Consumers want to drink more consciously, but still want something special. MixCraft fits perfectly into that moment: surprising, accessible, and easy to serve, without compromising on the experience.”