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18 September 2026Latest Articles
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The Cellar
By Inés Alcubierre, the Cellar deskBrazil3 min read
'Universo Gastro Beer' brings Salgadinho, Billy SP, Sampa Crew and big names in pagode to SBC

'Universo Gastro Beer' brings Salgadinho, Billy SP, Sampa Crew and big names in pagode to SBC

São Bernardo do Campo will host the "Universo Gastro Beer Edição Brasilidades" festival from July 3rd to 12th, promising to combine music, gastronomy, and entertainment in a complete experience for the whole family.

One of the highlights of the program is singer Adryana Ribeiro, who takes the stage on July 3rd at 8 PM, opening the schedule of musical attractions. Throughout the eight days of the event, the public will also be able to enjoy performances by artists and groups such as Sampa Crew, Salgadinho, Vou Pro Sereno, Pagode dos Meninos, Billy SP, among other names in the music scene.

In addition to the shows, the festival will offer more than 60 food stations with dishes inspired by various regions of Brazil, as well as a wide variety of craft beers. Among the exclusive experiences are Beer in the Heights and Restaurant in the Heights, attractions that promise to provide the public with a new perspective on the event.

The program was developed to cater to visitors of all ages, bringing together leisure, gastronomy, culture, and music in an environment designed for the whole family.

“We created the Universo Gastro Beer Edição Brasilidades to celebrate the cultural richness of our country. We want to provide the public with a complete experience, with great shows, good food and unique attractions that can be enjoyed by the whole family,” says the event organizer, Márcio Gomes.

According to him, the festival aims to celebrate Brazilian diversity through experiences that combine entertainment and culture.

“Each edition is designed to offer unforgettable moments. In addition to the musical program, we invest in attractions that make the event unique, such as Beer in the Heights and Restaurant in the Heights, creating experiences that go beyond shows and gastronomy,” he emphasizes.

8:30 PM – No Commitment

Service: Universo Gastro Beer Brazilian Edition.

Dates: July 3, 4, 5, 8, 9, 10, 11 and 12.

Location: Parking lot of São Bernardo Plaza Shopping (Av. Rotary, 624 – Centro – São Bernardo do Campo/SP)

Key facts
  • Who: Universo Gastro Beer Edição · São Bernardo · São Bernardo Plaza Shopping
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