Skrewball introduces Peanut Butter & Strawberry Jelly Flavored Whiskey

New release available in 100-ml cans and 50-ml bottles

Skrewball Whiskey announced the launch of Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey, the brand’s first move into flavor innovation since pioneering the peanut butter whiskey category in 2018.

Available in the United States beginning this September, the release pairs Skrewball’s signature peanut butter whiskey with strawberry jelly flavors for a natural evolution on one of the world’s favorite sandwiches, the brand says.

The brand's signature smooth, sweet and savory peanut butter whiskey meets the nostalgic flavor of strawberry jelly, creating an unexpectedly delicious combination, it adds.

Available in 100-ml cans and 50-ml bottles, Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey delivers a format built for tailgates, concerts, camping trips and wherever the unexpected happens, it notes.

“Drinkers want big flavor, and we wanted to deliver it in a tiny can,” said Steve and Brittany Yeng, co-founders of Skrewball Whiskey, in a statement. “Throw it in your cooler or back pocket, crack one open with a friend, and enjoy the nostalgic combination. The unexpected is what Skrewball does best, and this sets the stage for where our brand is heading next.”

Richard Black, Managing Director of North American Distillers, added: “Skrewball has always challenged expectations around what whiskey can be, and PB&J is a natural expression of that spirit. By taking a flavor combination that consumers know and love and reimagining it through our signature peanut butter whiskey, we’re continuing to push flavored whiskey in unexpected directions. The result is a playful, nostalgic take on a classic pairing that feels unmistakably Skrewball.”

Skrewball Peanut Butter & Strawberry Jelly Flavored Whiskey will be available in the United States beginning in September in a 100-ml can for a suggested retail price (SRP) of $3.99 a can, featuring two full-strength servings, and a 50-ml bottle for a SRP of $1.99 for each unit. Both formats are 70 proof (35% ABV). Consumers must be 21 or older to purchase.

Consumers can expect even more surprises from Skrewball later this fall as the brand continues to inspire people to Skrew the Usual.