Bubbies Ice Cream expands Drizzled Mochi line with limited-edition Pumpkin Pie flavor

The new flavour combines pumpkin pie-inspired ice cream with cinnamon, nutmeg and cloves, encased in soft mochi and finished with a whipped cream-flavoured drizzle. The product is positioned as a bite-sized alternative to traditional pumpkin pie, targeting consumers seeking seasonal flavours in a portion-controlled frozen format.

Each piece contains 100 calories, according to the brand, and the product is non-GMO and made with Certified Kosher Dairy, no rBST and no artificial ingredients. The launch builds on Bubbies’ Drizzled Mochi Ice Cream platform, which the brand introduced late last year.

The company has focused the range on combining mochi ice cream with flavoured drizzles designed to replicate familiar dessert combinations. Theresa Sarna, director of marketing at Bubbies Ice Cream, said: “We wanted to create something completely different this year for pumpkin season to give fall lovers a new way to celebrate, especially while the weather is still warm out." Sarna said the whipped cream-flavoured drizzle was developed to complement the traditional pumpkin pie flavour profile while offering a different format for seasonal snacking.

The limited-edition six-pack has a suggested retail price of $6.99 to $7.99. Founded in Oahu in 1985 as a scoop shop, Bubbies has since developed a portfolio of more than 20 mochi ice cream flavours and other frozen dessert products.