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18 September 2026Latest Articles
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The Cellar
By Inés Alcubierre, the Cellar deskBrazil3 min read
Craft beers and live music liven up Champions Beer at JundiaíShopping

Craft beers and live music liven up Champions Beer at JundiaíShopping

JundiaíShopping will host, for the first time, the Jundiaí edition of Champions Beer, considered the largest craft beer festival in the state of São Paulo.

The program promises to combine renowned breweries, quality gastronomy, live music with cover bands, and a free kids' area, making it a complete leisure option for the whole family.

More than ten breweries confirmed.

Visitors will be able to sample wines from different cities and states, including:

  • Giffa (Jundiaí)
  • Stark (Jundiaí)
  • Berggren (Nova Odessa)
  • Hebling (Louveira)
  • Bragantina (Bragança Paulista)
  • A Tutta Birra e Dama (Piracicaba)
  • Campinas Brewery (Campinas)
  • Madalena (ABC)
  • Mementos (Ribeirão Preto)
  • Holy Water (São Caetano)
  • Bodebrown (Curitiba)

In addition, a diverse food court will offer dishes and snacks specially selected to pair with the beers.

Sustainability in focus

Champions Beer reinforces its eco-friendly commitment: there will be no disposable plastic cups. Visitors can bring their own cup or purchase the official event cup for R$ 6.00. Multi customers have exclusive advantages: redeem the cup for 80 points and also get a personalized lanyard for an additional 30 points at the Multi space.

Free music program

The festival will feature eight shows with nationally recognized cover bands, providing entertainment throughout the three days of the event.

  • 5 PM – Never-before-Seen Replay
  • 20h – Theses Days Bon Jovi cover
  • 14h – School of Rock
  • 17h – Lost Dogs Pearl Jam cover
  • 20h – Killers Kiss cover
  • 14h – School of Rock
  • 3 PM – Tribute to Charlie Brown Jr. (União band)
  • 18h – Special Queen cover

Designed for the whole family, the event will feature a free kids' area. At the end, the public will also be able to vote for the best beer of the Jundiaí edition.

Complete city experience

According to Guillermo Bloj, superintendent of JundiaíShopping, the event reinforces the mall's commitment to providing unique experiences:

"It will be a complete leisure weekend, with gastronomy, live music and lots of fun, all in a safe and welcoming environment, ideal for enjoying with the family," he emphasizes.

Service

  • Free admission
Key facts
  • Who: JundiaíShopping · Champions Beer · São Paulo
  • Money: R$ 6,00.
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