🔍
Editions ▾
EspañolEnglish
SavedNewsletterSubscribe
18 September 2026Latest Articles
THE IMPERIAL EPICUREAN GAZETTE
THE WORLD'S TABLE, SERVED EVERY DAY
Most ReadGet the letter
The Cellar
By Inés Alcubierre, the Cellar deskBrazil2 min read
This free blues and craft beer festival will transform a shopping mall terrace in São Paulo this weekend

This free blues and craft beer festival will transform a shopping mall terrace in São Paulo this weekend

The Blues Beer Festival is coming to São Paulo to transform the weekend into a complete experience of leisure and flavor.

Blues Beer Festival: don’t miss this brand-new festival in São Paulo

In its first edition, the festival promises a relaxed atmosphere for friends and families. The culinary lineup goes beyond craft beer, also offering a special selection of cheeses, olive oils, appetizers, and cachaças, as well as select wines.

In addition, the musical lineup transforms the terrace into a “jazz city,” with live performances ranging from blues to rock and folk. The lineup features artists such as School of Rock, U2 Cronos, Filippe Dias Trio, Laís Gonzalez, and Picanha de Chernobill, who are currently gaining traction on the São Paulo scene.

Finally, the Blues Beer Festival was designed to be inclusive. In addition to being pet-friendly, the event will feature a supervised kids’ area so parents can enjoy the shows while their children have fun safely!

How to participate

📍 Terrace (4th floor) of Jardim Pamplona Shopping: Rua Pamplona, 1704 – Jardim Paulista, 📅 April 18 and 19, from 12 p.m. to 8 p.m. 🎸 More information at @bluesbeer_festival

Key facts
  • Who: São Paulo · Jardim Pamplona Shopping · Blues Beer Festival · West Zone · São Paulo In
RELATED COVERAGEMORE

Weir Mill wine bar opens 1,200-bottle vault for members to store and drink own wine

São Paulo chefs adjust Japanese sequences and ingredients to local physical limits

Gisborne’s coastal dining evolves past clichés with precise harbour-side kitchens

Tucked In The North Georgia Mountains, This Lodge Serves Family-Style Fried Chicken On Long Wooden Tables

Price surprises at the 2026 Oktoberfest: This is how much a liter of beer, chicken and rides will cost