Rise Wellness expands Protein Pop range with prebiotic sparkling protein beverage
Rise Wellness has expanded its Protein Pop portfolio with the launch of Protein Pop Balance, a sparkling clear protein beverage combining whey protein, collagen, prebiotics and fibre in a soda-inspired format. Available initially through Protein Pop’s website and Amazon, Protein Pop Balance is set to expand into Target…
“Protein Pop Balance is all about giving people a lighter way to stay on track. It’s a smart way to support your gut and your protein goals at the same time, without it feeling heavy.”
The new product launches in four flavours: Lime Slush, Tropical Pineapple, Watermelon Lime and Fruit Punch. The launch comes as protein beverages continue to move beyond traditional creamy shakes and into lighter, ready-to-drink formats, while functional beverage innovation increasingly focuses on digestive health and multifunctional nutrition.
Protein Pop Balance delivers 15g of protein per can, comprising 10g of clear whey protein isolate and 5g of collagen. It also contains 5g of fibre and added prebiotics, positioning the beverage as a protein drink with an additional gut-health proposition.
Darin Perry, CEO of Rise Wellness, said: “Protein Pop Balance is all about giving people a lighter way to stay on track. It’s a smart way to support your gut and your protein goals at the same time, without it feeling heavy.”
The beverage is lightly carbonated and designed to provide a soda-like drinking experience rather than the thicker texture associated with conventional protein shakes. Protein Pop Balance contains zero sugar and is sweetened with a stevia leaf extract blend featuring Reb A and Reb M. The product is also free from artificial sweeteners, caffeine and gluten.
Protein Pop Balance becomes the third product in the Protein Pop range, giving Rise Wellness a portfolio spanning different protein levels and beverage formats. The original Protein Pop contains 22g of whey protein isolate in a non-carbonated clear beverage, while Protein Pop Max, formerly known as Protein Pop Plus, delivers 30g of protein and bovine collagen in a carbonated format. The new Balance variant takes a somewhat different approach, pairing a lower protein content with prebiotics and fibre and targeting consumers seeking a lighter functional beverage for everyday consumption.
According to Rise Wellness, the product is intended to fit into a range of occasions throughout the day, offering an alternative to conventional protein shakes while combining protein and digestive-health functionality in a single ready-to-drink format. The expansion reflects the continued convergence of the protein and functional beverage categories, as brands increasingly combine multiple nutritional benefits in convenient formats. Protein Pop Balance is available now through Protein Pop’s website and Amazon, with retail distribution at Target and other major retailers planned from mid-September.
- Who: Protein Pop Balance · Protein Pop · Rise Wellne