Popeyes aims to reclaim 'best tasting, best value chicken' title with new campaign
The Technomic Top 500: Another tough year for chain restaurants Top 500 chain restaurant turnover slowed again in 2025 as buyers cut back on dining, but sectors like coffee, beverages and snacks and chicken thrived The chain has in addition brought back its $6 Big Box and introduced new limited-time pineapple beverages…
“That’s been very effective and worked exactly as we thought it would and maybe a little bit better, and that’s helped to bring traffic back in and stabilize sales.”
It was brought back as the $6 Big Box in 2022, 2024, 2025, and earlier this year. Its second run in less than three months comes as Popeyes works to provide a consistent value proposition amid sluggish takings. The fast-food chicken chain’s same-store takings fell 5.2% in the second quarter, marking its sixth straight quarterly downturn.
This launch comes on the heels of Taco Bell’s new Pineapple Citrus Energy Refresher rollout. Also in June, Chick-fil-A brought back its Pineapple Dragonfruit-flavored beverages, including lemonade, frosted lemonade, iced tea, or Sunjoy.
The chain is also offering Pineapple Dragonfruit and Sprite for the first time this year.
- Who: Bonafide Big Box · Restaurant Brands International · Family Meal
- Money: $6 · $5. · $5 · $20
- Percentages: 5.2%
- Figures: 5.2%