Mozzacone: What's that mozzarella cone everyone's talking about (and not just in Naples)?
Mozzacone, the savory mozzarella cone, was born in Naples, sparking excitement, irony, and some dairy-related concerns on social media.
We thought we'd seen it all. Then it arrived: the Mozzacone. Its name (already viral) sounds like a joke, but it's actually very serious: a savory cone filled with ricotta, topped with a scoop of buffalo mozzarella, served like ice cream. In short, a mozzarella you can take on the go, reinventing the iconic Campanian product with a street food twist.
The idea: mozzarella, virality and duties
Mozzacone was born from an idea by Michele Esposito, already known for the Mozzarella Food Experience project, in collaboration with Caseificio Di Santo. The goal? To find a way to make Campania's most beloved dairy product "Instagrammable" and convenient to serve. But there's more, as Esposito stated in a press release: "The best response we can give to Trump's tariff policy is to promote local consumption by involving our region's small and very small businesses, family businesses, artisans, and all the key players in the short supply chain of typical Campanian products. In this way, we not only try to resist the logic of large global markets that penalize small-scale production, Campania's flagship, but we also promote strategic sectors such as sustainability and tourism."
The result is this: a sort of gourmet gelato, encased in a crunchy, salty cone, designed to hold the filling without falling apart at the first bite. Inside, fresh ricotta; on top, mozzarella, strictly buffalo mozzarella. But there are also versions in cups and sandwiches, as well as various toppings to pair, from basil cream to tomato cream.
Where is Mozzacone (and why everyone's talking about it)
Mozzacone is located in Naples, at Via Santa Lucia 45, in the small shop of the same name. These days, thanks to TikTok and Instagram, the lines outside are getting longer: Mozzacone has become a viral pop phenomenon. Love it or hate it, it's on everyone's lips, literally.
Is it just a trend?
Probably. But like every "social media" gastronomic invention, this one also has its moment. And in Naples, where creativity at the table is at home, the Mozzacone has earned a spot on the 2025 curiosities list. Will it stick around? Who knows…