Rituals 3corações empowers indigenous youth in coffee preparation

Young indigenous people Gleyson Suruí and Natielly Aruá arrived in the city of São Paulo for a week of theoretical and practical training in barista skills with the technical team from Rituais 3corações.

This initiative is part of the prize for the 1st Tribos Cup, a competition held at the end of 2025 in Cacoal (RO). On that occasion, 25 young indigenous people linked to the Tribos Project, by 3corações, were instructed by professionals from the brand and tested their skills in preparing filtered coffees.

In this first edition, Gleyson and Natielly came in first and second place, respectively. In addition to a cash prize, the young people won a trip to São Paulo, with the goal of continuing their professional development and experiencing the gastronomy and tourism of the São Paulo capital. Espresso was invited to accompany the young people on their first morning at the 3corações headquarters.

“I’m also a coffee farmer, but I didn’t have the foundation to give notes and aromas to my coffee. That’s why I was interested in taking the barista course. Now I’m learning a lot from the best baristas at Rituais 3corações,” celebrates Gleyson. “I want to thank Rituais 3corações for providing this incredible moment. Spending this week here in São Paulo has been a great experience. It’s very rewarding for me,” expresses Natielly’s gratitude.

For Rituais 3corações, the initiative aims to generate added value for indigenous coffee-producing communities, bringing young people closer to their families' cultivation practices and introducing them to the entire universe of the bean, from bean to cup. “We bring youth and the new generation closer to coffee, showing them other possibilities beyond production,” comments Carol Barreto, responsible for training and operations at the brand. “In this 1st Tribos Cup, we were very proud to see the quality of the coffees served and the professionalism in their preparation,” she emphasizes.

“We want to show these young people that coffee is a universe, a range of professions that can be pursued beyond cultivation,” emphasizes Poliana Perrut, an agronomist specializing in coffee farming and a partner of the Tribus Project since 2019. She points out that the idea was passed on to the leaders, who embraced the initiative and saw it as a way to keep these young people within the territory while also connecting them to global trends.

“This is extremely important for the coffee supply chain as a whole and, especially, for indigenous territories. We need to offer opportunities for the children of indigenous coffee farmers to have better chances, not abandoning the culture, but rather communicating it to the world. And they found this through coffee,” she rejoices.