The United States cuts its wine imports by 25.2%
The average price of imported wine falls by 10.1% in the US market.
Friday, September 18, 2026
The United States reduced its wine imports in the first half of 2026, both in value and volume. Data from US customs, analyzed by the Spanish Wine Interprofessional Organization (OIVE), shows that foreign purchases totaled €2.424 billion, 25.2% less than in the same period of 2025, and 536.8 million liters, a decrease of 16.8%.
This difference between the drop in value and the drop in volume also led to a decrease in the average price. Wine imported by the United States was paid €4.52 per liter, 10.1% less.
The adjustment was most noticeable in bottled wines, a category that includes sparkling wines, bottled wines, and wine in bulk (BiB). In this segment, US imports closed the first half of the year at €2.339 billion, a decrease of 24.7%, and at 416.5 million liters, down 11.1%. The average price fell by 15.4% to €5.62 per liter.
Bulk wine also saw a decline in US imports. In value, imports fell by 36.4% to €85.9 million. In volume, the decrease was 31.9%, totaling 120.3 million liters. The average price of bulk wine was €0.71 per liter, down 6.5%.
In that market, Spain ranked fourth among suppliers of bottled wines, both in terms of value and volume. Spanish sales totaled €132.9 million, down 21%, and 28.5 million liters, a decrease of 16.1%.
In bulk, Spain's presence was smaller. Spain sold €0.82 million worth of oil to the United States in the first half of 2026, and 0.79 million liters, figures that placed it in eighth position in both cases.
By country, France was the main supplier of wine to the United States by value, with 955.4 million euros, 25.3% less than in the first half of 2025. Italy came in second with 790.5 million euros, after a drop of 25.0%.
The ranking changes when looking at volume. Italy led sales with 170.2 million liters, down 9.8%. France was second with 99 million liters, after a 5.3% decrease. Canada came in third with 63.9 million liters, down 21.5%.
According to the OIVE analysis, the main suppliers of wine to the United States by value during the first half of 2026 were France, Italy, New Zealand, Spain, Argentina, Australia, Chile, Portugal and Germany.