Foster's Hollywood creates 24 jobs with new, optimized restaurant in Madrid

Foster's Hollywood, the leading brand in both the casual dining and casual dining burger segments in Spain and creator of the authentic American dining experience, is taking a strategic step in its growth plan with the launch of a new, smaller, and optimized restaurant format. The debut of this innovative business model is being celebrated with the opening of its first location in the Plaza Norte 2 Shopping Center, located in San Sebastián de los Reyes (Madrid).

The creation of this smaller format stems from an in-depth analysis of restaurant market trends. Under this concept, Foster's Hollywood is evolving to adapt to the current needs of both consumers and investors through a more compact space that simplifies operations, optimizes processes, and employs a team tailored to the specific requirements of this new establishment, while always maintaining the brand experience.

With 55 years of history in Spain and a network of 200 restaurants, Foster's Hollywood is the leading American restaurant chain in the country. Its new format offers franchisees, entrepreneurs, and investors a highly competitive proposition, with an initial investment 30% lower and greater flexibility to establish themselves in different locations and respond to the specific needs of each market. This formula is designed to drive the territorial expansion of a solid, innovative, and constantly evolving brand, backed by Alsea, the largest organized restaurant operator in Spain, with a presence in 12 countries and more than 4,800 establishments.

The menu at this new restaurant maintains the essence of Foster's Hollywood, preserving the quality, variety, and personality that characterize it. Its culinary offerings combine the great classics that have made Foster's a benchmark with the latest market trends. Highlights include iconic dishes such as the legendary Bacon & Cheese Fries, the renowned slow-cooked ribs, a selection of their most emblematic burgers, and more contemporary offerings like Nashville Fried Chicken.

The opening of this smaller format restaurant at the Plaza Norte II Shopping Centre (located at Plaza del Comercio, 11-12, in San Sebastián de los Reyes) represents a major milestone for the brand's development in the region. With this restaurant, Foster's Hollywood now has three locations in the municipality of San Sebastián de los Reyes and a total of 49 operating restaurants throughout the Community of Madrid.

The layout of this space has been designed to optimize every square meter without sacrificing comfort. While a Foster's Hollywood restaurant requires a 350 m² space and 180 seats, this new format only requires 200 m² of floor space and 86 available seats.

In addition to its commercial appeal, this opening acts as a driving force for job creation in the area by generating 24 direct jobs, which will bring to life an agile and personalized service.

Foster's Hollywood, as part of the Alsea group, maintains a strong commitment to generating a positive impact in the communities where it operates. In line with this purpose and under the "Opening with Heart" initiative, Foster's Hollywood will donate all proceeds from the opening day of the new Foster's Hollywood in Plaza Norte 2 to the Alsea Spain Foundation to support, together with organizations in the Community of Madrid, projects that provide food and assistance to vulnerable children in the region.

With this initiative, which is part of its local solidarity action program, the brand reinforces its commitment to actively collaborate with the third sector for the development of its immediate surroundings.