Auténtico y poco convencional: ¿por qué el salmón de Mowi es tan increíblemente bueno?

It's the deep-rooted values ​​of passion, change, trust, and fifty years of experience that make Mowi a global leader in salmon farming. Respecting the planet and people, and with a constant desire to innovate, Mowi raises its salmon responsibly in the pristine waters of the Norwegian fjords, with the utmost care at every stage to ensure healthy, high-quality products.

With its Italian headquarters in Bologna and its headquarters in the splendid setting of Bergen, Norway, Mowi represents great dedication and respect for the sea and the fish that live there, so healthy, tasty and robust.

Shamelessly… frank as the sea

For those who desire a life full of flavor and authenticity, yet always with new recipes, Mowi offers SIGNATURE slices of pure, premium Norwegian salmon. These slices are made from the finest cut of the salmon fillet, hand-filleted, never frozen, and dry-salted with sea salt. Gently smoked over beech wood, the slices have a tender, melt-in-the-mouth texture, a vibrant color, and a genuine, seafood flavor. They're perfect for enjoying on bread or in intriguing recipes, like the black sesame flan and matcha tea sauce featured at the bottom of the page. The exclusive recycled plastic packaging keeps them fresh, soft, and easily separated, and the QR code ensures complete traceability of every stage of production. Furthermore, through responsible aquaculture practices, Mowi guarantees sustainable farming, so much so that its salmon are certified by the ASC (Aquaculture Stewardship Council), which establishes a strict protocol to be respected, and is at the forefront of the Blue Revolution strategy which, in line with the United Nations development goals, aims to produce more food from the ocean, with a positive impact on the ecosystem.

Shamelessly… gourmet in just a few minutes

Ready-to-cook salmon is an excellent option for those seeking a healthy lifestyle and those who want to enjoy delicious food, even in a short amount of time. In addition to SIGNATURE smoked salmon, Mowi also offers the GOURMET line, prepared with the finest salmon, boneless and already seasoned in a variety of ways, for a sensational gastronomic experience at every meal. MOWI GOURMET INFUSIONS are marinated and spiced salmon fillets, ready in just minutes and available in two varieties: Red Thai, delicate with notes of coconut and ginger; Chili and Lemon, slightly spicy. Ideal as an appetizer, a light main course, or a special ingredient in salads. MOWI GOURMET DELI are spiced, cooked, and smoked salmon fillets, enjoyed cold or slightly warmed, in the versions with Thyme and Lemon, with 3 peppers and Sichuan berries, or slow-cooked, even more succulent, with coriander, parsley, and fennel seeds.

Shamelessly… healthy with every bite

All MOWI salmon are raised without antibiotics, fed a non-GMO diet, and have an excellent nutritional profile, rich in Omega-3, vitamins B12, E, and D, minerals, and iodine, thanks to a diet of only marine ingredients, specifically designed by industry experts. Eating quality fish is part of a healthy diet and is recommended for a healthy lifestyle, combined with vegetables, fruit, whole grains, and oilseeds.

Shamelessly… good (indeed, very good)

"Shamelessly Good" is the tagline for Mowi's advertising campaign. A play on words, almost a warning, as if to say "you won't be able to do without it." The spokesperson, Kristofer Hivju, a powerful character from the television series Game of Thrones, perfectly embodies Mowi's style: proudly Norwegian, straightforward, and engaging. With long hair, a red beard, and eyes the color of the sea, he tells us through the commercials, airing since the end of September on major national networks, about the passion and care that goes into salmon farming in Norway, the authenticity and respect for the environment, and also the welcoming goodness of this precious fish. In the commercials, Kristofer Hivju can be found on the shore of the North Sea: grilling his salmon in the crisp wind, diving into the fjord waters to reconnect with nature, or sitting at a rustic table slicing the salmon with a chef's knife and biting into it with gusto, before declaring with eager sincerity that it is not just good, but shamelessly good.

Our shamelessly exclusive recipe

A shameless embrace between smoked salmon and black sesame flan, with matcha tea sauce, lemon zest and verbena leaves.

Signature smoked salmon embraces unusual ingredients, cuddled by the softness of cream flan, enhanced by black sesame seeds, teased by the wild freshness of verbena, and then welcomed by a dark, bittersweet, seaweed-flavored matcha tea sauce.

150 g fresh cream 50 g spreadable cheese 40 g ready-made black sesame cream 3 packs of MOWI SIGNATURE smoked salmon 3 eggs 1 egg white verbena leaves lemon zest extra virgin olive oil salt pepper

200 g fresh cream 1 teaspoon matcha tea powder grated lemon zest salt

Preheat the oven to 150°C (300°F) on conventional mode. To prepare the flans: blend the black sesame cream with 150g of cream, the cream cheese, the eggs, the egg white, and a generous pinch of salt and pepper until smooth. Pour 2 inches of hot water into a baking dish. Grease 6 individual aluminum muffin cups or small molds (about 6-7 cm in diameter) with oil, then cut out discs of parchment paper and line the bottoms (this will make them easier to unmold). Spread the mixture into the muffin cups and bake, placing the muffin cups in the baking dish with the water. Bake the flans for 35-37 minutes, until they're dry in the center (you can test with a toothpick). Remove the flans from the oven and let them cool in the molds; they're best enjoyed warm or cold. To prepare the matcha sauce, blend 200g of cream with the matcha tea and a pinch of salt. Pour the sauce into a small saucepan, add the grated zest of a lemon wedge, and bring to a boil, then immediately turn off the heat. Pour a little of the matcha sauce into the dishes, then unmold the flans and place them in the center, on top of the sauce. Garnish each flan by arranging two slices of smoked salmon, a pinch of lemon zest, and two verbena leaves. Garnish with dried beetroot powder: you can buy it ready-made in supermarkets, but if you can't find it, you can omit it without compromising the deliciousness of the recipe.

If you can't find ready-made black sesame paste, you can blend 150 g of toasted black sesame seeds with 30 g of seed oil; add the oil gradually and blend for a few minutes.