Siempre es Bialetti: es el café de los italianos
Quién sabe si Italia estaría tan inextricablemente ligada a la cultura del café si el genio Alfonso Bialetti no hubiera inventado la Moka Express en 1933. Antes de eso, para disfrutar de una taza, uno iba al bar, pero entonces todo cambió.
Who knows if Italy would be so inextricably linked to coffee culture if the genius Alfonso Bialetti hadn't invented the Moka Express in 1933. Before then, to enjoy a cup, you went to the bar, but then everything changed. Thanks to that object, so futuristic in the eyes of the time, the pleasure of coffee has become an integral part of our daily lives: a wake-up call, a break at home, a welcome for special guests.
It's always Bialetti
Almost a century has passed, but "Whatever coffee you're looking for... it's always Bialetti," to quote the slogan of the company's new campaign, centered around a video poster directed by Giacomo Boeri. Because Bialetti has remained true to its spirit of making coffee a daily pleasure for everyone, inviting us to enjoy it in a variety of flavors and ways.
Bialetti: the Italian coffee roaster
Since the invention of the Moka Express, Bialetti has never stopped innovating and is now also a leading coffee roaster with increasingly sophisticated offerings designed for everyday coffee breaks and even more special occasions. All blends are produced in their own roasting facility (located in Coccaglio, in the province of Brescia), where every stage of the coffee processing is overseen: from bean selection to roasting, grinding, degassing, and final packaging.
Bialetti coffees
Thus, over time, recyclable aluminum capsules were born (now available in 14 varieties), each containing exactly 7 grams of coffee to offer the same enjoyment of espresso at home as in a bar, as well as 100% compostable ESE pods in four blends: Cremoso, Corposo, Intenso, and Decaffeinato. Then there's the Perfetto Moka ground coffee, designed specifically for the Moka Express, slow-roasted, ground, and calibrated to give us a full-bodied, creamy, and intensely aromatic coffee. The extensive offering also includes Ground Coffee, with a range designed to meet every preparation need (from Moka to espresso to filter) while ensuring the highest quality standards. If you're also starting to experiment, there's the Caffè Filtro, created specifically for French Press lovers. Finally, the Esperto Grani, which is perfect for automatic machines and also designed for those who love to compose their own blends.
What's new at Bialetti Coffee
The latest addition is the exquisite single-origin Peru, available in both capsules and ground: a Rainforest Alliance-certified coffee line that combines the quality of Bialetti coffee with an ethically sustainable approach, confirming Bialetti's commitment to responsible business practices and respect for the environment. And then, get ready for the tiramisu coffee coming to market in November: a seasonal limited edition of the Flavored Coffee line. Bialetti was among the first companies to offer this type of coffee—not only in capsules but also ground for the Moka pot—and, in addition to its established cult flavors (Hazelnut, Chocolate, Vanilla, and Caramel), it periodically launches new blends.
The competition to win coffee for 10 years
It's worth trying them, too, because until December 20, 2024, with the "It's Always Bialetti" contest, by purchasing a product from the Bialetti Coffee category on promotion, you can try to win 300 daily prizes and enter the drawing for the grand prize: a ten-year supply of coffee. Imagine drinking coffee this good every day!
All the information for participating and the complete rules are available on bialetti.com and semprebialetti.it.