Copa Matcha opens registration for latte art competition in ten Brazilian cities
An event promoted by Namu Matcha brings the competition to ten Brazilian coffee shops and reinforces the growth of the beverage in the national market.
Baristas interested in competing in the 2026 Matcha Cup can now register for the matcha latte art competition, which will be held on August 20th, simultaneously in ten Brazilian cities. Registration costs R$ 30 and must be done through the profiles of the participating coffee shops in each city.
Promoted by Namu Matcha, the competition takes place in the coffee shops Hyus Haus (São Paulo/SP), Move Coffee (Rio de Janeiro/RJ), Nakombi Coffee Co. (Florianópolis/SC), Ernesto Cafés Especiais (Brasília/DF), OOP Café (Belo Horizonte/MG), Asteristico Café (Curitiba/PR), XOX Coffee Club (Porto Alegre/RS), Colha Padaria (Maringá/PR), Versado Café (Recife/PE) and Let's Bora Café (Goiânia/GO). During the elimination rounds, competitors create designs in matcha-based drinks in front of the public, in a format focused on interaction and sharing on social media.
According to the organization, the 2025 edition gathered more than 120 registered participants, reached more than 50,000 people, and garnered more than 100,000 views. This year's winners will receive prizes offered by the brands Namu Matcha, Nude, Pasquali, Escola de Chá Embahú, and Lindoya.
Designed to value the work of baristas and expand the presence of tea culture in Brazilian coffee shops, the Matcha Cup brings together professionals, industry entrepreneurs, content creators, and consumers around the beverage.
Espresso is a media partner for the 2026 edition.